"How can I stay in business and scale my business in spite of not having the marketing budget of the most classical business giant?".
This is the question that the Italian brander and PR Pioneer, Robert Lingard, tries to answer in his second book SABOTAGE & SUBVERSION. The 10 Principles of Business Guerrilla
After an intense study of traditional and asymmetrical warfare lasted almost one year, Robert Lingard integrates the researches of the most insightful authorities in war history with the dozens of business case studies, coming up with a brand new approach in business strategy focused on the brand development of startups and SMEs.